Retail lighting
Ted baker
The lights they used in ted baker were just generic
lighting, and a lot of pin spots. There were a lot of ceiling lamps with bulbs.
The atmosphere created was a very sophisticated feel. They used rich colours
such as red which represented passion and wealth, they used other rich colours
such as deep blues. There was hanging bulbs around the shop in glass lanterns
which were joined up around the shop by string.
All saints
no general lighting, they used a lot of fresnels and a lot
of pin spots around the shop. All saints had a rustic feel to it and was very
classic. It had use of neutral colours such as black white and grey which
suggests an old vintage feel. they had special effect things like chains down
the walls and sewing machines around the shop and all stacked up in the window.
foot asylum
This shop had generic lighting and had a lot of florescent
light bulbs. They used a lot of vibrant bright colours which shown a youthful
vibe. They had a very welcoming positive atmosphere. There were also bayonets
in wooden pallets which were different and effective and bulbs were around the
shop and a lot of bright strip lights were hanging.
Selfridges
In Selfridges it was like a film set lighting. They used a
lot of open white and pin spots. On each different part of the shop the used a
backlight so that would be the centre of attention. Near the beauty section it
was just bright white lighting which gave a pure and clean feeling. In the men’s
section it was quite dark and cool and quite rustic. Over near the women’s
section it was very bright and colourful in contrast. They used neon tubes to
hang some clothes off which I thought was a very clever idea to catch the costumers
attention as it is a competitive shop.
Apple
In apple it was very bright white generic lighting. They
also used light boxes around the shop. It was very modern and gave a futuristic
feel; it was very minimal but updated. This was a massive contrast to all of
the other shops we had been in.
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